MICE & Events

MICE: ASM Hospitality meetings and incentives division is custom-designer, planner and manager of quality of corporate travels. The Meetings, Incentives, Conferences and Events (MICE) industry is extensively and rapidly growing and is largely associated with travel for business purpose. It is a niche area of tourism that is focused around the planning and booking of groups for large events, conferences or meetings. In which large groups, usually planned well in advance, are brought together. The MICE industry is a service industry combining trade, transportation, finance, and travel.